Would you really feed this to your kid? This is the whole idea behind the ad campaign for the new line of fake gender baby food that warns parents against gender stereotypes.
Created by Jiayi Wang and Jennifer Garcia, Gender Baby Food is a satirical line of baby food available in a number of different flavors, including Anti-Gay Grape, Submissive Spinach, Rough and Tough Rhubarb, or Big Boys Don’t Cry Carrots. Each flavor comes in a Gerber Baby-inspired jar and is advertised with fake copy and customer reviews. This is all to reveal the harmful effects of the food (which stands for gender stereotypes) on children, based on the gender they are implied for.
Take Submissive Spinach, for example. This food promises to teach a baby girl to “let the boys talk first” and that “it’s a man’s world!” It also promises to “teach her all the right ways to respect a man, from knowing that she has no right to question him, to understanding that a silent mouth is the prettiest one.”
There’s also the Breadwinner Pudding targeted at baby boys. Also with a spot-on message such as “Don’t raise a stay-at-home dad.” If that doesn’t convince you, this also promises to “smoothly transform your little boy into his future’s wife ATM.”
Let’s not forget the Anti-Gay Grapes. The fake food jar speaks for itself.
Obviously, the satirical message of the campaign is as far from subtle as possible, but it definitely got people’s attention. It’s a well known fact that gender stereotypes have harmful effects on the mental and physical health of children. Which is why The Anxiety and Depression Association of America stands behind the campaign and asks parents to stop feeding stereotypes to their children.
What do you think of this bold campaign? Too much or just right?